Burpee's Heirloom Seed Ad

CSULB Advertising I: Introduction to Concept Development

This campaign aims to draw on feelings of nostalgia, pulling inspiration from vintage botanical art and a friendly serif type that pulls from experiences that can be both unique and universal. The meals and theoretical memories are meant to inspire viewers to look back on their own childhood, as Burpee will without a doubt offer the seeds needed for the vegetables/plants needed for recipes. Although everyone’s relationships are personalized, the feeling of nostalgia towards family gatherings and times spent with those we love will be conjured from the feel-good designs, making viewers feel motivated to create their own gardens and memories for their future generations.